Joint Symposium Seeks to Build Bridges between Russian and Asian Marketing and Management
As part of the XVI April International Academic Conference, HSE hosted a joint symposium of the Global Alliance of Marketing & Management Associations (GAMMA) co-organized with Korean Scholars of Marketing Science. Themed ‘Bridging Asia and Russia in Global Marketing & Management’, the event aimed to promote academic cooperation between scholars working in the fields of marketing and management in Russia and Asia. Professor Olga Tretyak (HSE), Professor Vera Rebiazina (HSE) and Professor Jaihak Chung (Sogang University) co-chaired this joint symposium. The Center for Sustainable Culture & Service of Yonsei University and Korea Economy & Management Development Institute were partners.
Interesting Work and a Comfortable Workplace Motivate Employees of Startups
For a business startup to grow and thrive, its employees should have a vested interest in its success. Employee incentives may include bonuses, equity and profit sharing, recognition of accomplishments, opportunities for career development, and flexible work schedules. But being inspired by a new challenge and proud of work well done can motivate people even more effectively, according to Olga Gaponova, Associate Professor at the Department of General and Strategic Management, HSE Branch in Nizhny Novgorod.
'You Can Only Resolve Global Problems When You Let Other Countries Boost Their Potential'
At the XVI April Conference’s section on Science and Innovation hosted by the Higher School of Economics, a seminar took place on international ways to cooperate in the fields of science, technology, and innovation. Participants included universities from the Organisation for Economic Cooperation and Development’s (OECD) project ‘Knowledge Triangle: Cooperation in Science, Education, and Innovation.’ The section’s participants discussed the role of education, academic research, and innovation in ensuring the ability of European countries to compete globally.
29%
of Russians are prepared to work in nonprofit organizations and on civic initiatives as volunteers without receiving money for their work.
Parenting Styles and Economics
Does the economy influence the way people bring up their children? How can we determine and measure a child’s utility? How can parenting styles be categorized in an economic model? These are the questions that Professor Fabricio Zilibotti of the University of Zurich addressed in his honorary lecture ‘Parenting with Style’, which he delivered at the April International Academic Conference.
Academic Discussions Help Resolve Practical Problems
Russia’s economic situation, ways of overcoming the current crisis, educational development, social policy, and international scientific cooperation – this and much more were the focus of HSE’s XVI April International Academic Conference, which ended this past Friday. During a video interview, participants of the conference’s plenary sessions and meetings shared their view of the main issues of the global agenda and talked about the ways academic discussions help resolve practical problems. The interviews were prepared by students of the Faculty of Communications, Media, and Design.
Intellectual Capital: Measurement and Management
During the XVI April International Academic Conference HSE held a joint session on Intellectual Capital of Companies together with the European Institute of Advanced Studies in Management (Brussels). During this session, Professor Zambon of the University of Ferrara gave a keynote lecture and participated in round-table discussions on various problems associated with intellectual capital and intangible assets.
Multiculturalism Aids the Development of Russian Society
The broader the ethnic diversity, the greater the level of tolerance to people from other cultures. Multiculturalism has a positive effect on societal development in Russian regions. This is evidenced by research into the relationship between heterogeneity and socio-psychological capital of personality, that was carried out by Leading Research Fellow at the International Scientific-Educational Laboratory for Socio-Cultural Research Alexander Tatarko. The report was presented at the XVI April International Academic Conference.
Professor Arie Lewin: ‘I’m Looking forward to Being Surprised!’
Arie Y. Lewin, is Professor of Strategy and International Business at Duke University Fuqua School of Business and for the past 18 years has been the Director of The Center for International Business Education and Research (CIBER). He gave an honorary lecture on ‘Dynamics of Online Marketplaces for STEM Talent: Innovation 2.0’ on the third day of the April Conference and spoke to HSE News service about his impressions of the conference, emerging economies marketing trends and other perspectives.
Policymakers Are Like Modern Sisyphuses
On April 13-17, the HSE Public Policy Department will host aseries of lectures by Professor Philippe Zittoun, an internationally recognized expert in policymaking and policy research. He is currently Research Professor in Political Science, University of Lyon (LET-ENTPE); Research Fellow at PACTE, Science Po Grenoble; and Vice-Chair of the Research Committee "Public Policy and Administration" of IPSA. He was a Visiting Professor at Yale University in 2010.
Deadline for abstract submission - November 15